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We're excited to share with you a glimpse of our first-ever Weku Summit in Athens, held on May 22nd at the iconic Olympic Museum.

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The event was a remarkable blend of #innovation, collaboration, and forward-thinking discussions. Since opening our new office in Greece this March, we've been deeply committed to serving the MED Market, and this summit marked a significant milestone in our journey. 

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The event brought together industry experts, partners, and clients and provided a platform to exchange ideas, explore new strategies, and strengthen our community. It wasn't just a gathering but a key moment for us to showcase our commitment to growth, invention, and success in the region.

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The summit was filled with valuable insights. We examined how to effectively use digital marketing tools, specifically Salesforce tools like Marketing Cloud Engagement, Personalization, and Data Cloud. Real-world client stories showed the impact of these tools in driving customer engagement and improving marketing strategies.

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One of the key discussions was around ensuring seamless data flow across all cloud platforms, emphasizing how integrated data can enhance decision-making and simplify operations. We also explored automated processes and their potential to bring significant cost savings, both with external agencies and internal resources.

In addition to the technical aspects, we shared insights on improving internal workflows and clearly defining roles within teams to boost efficiency and collaboration.

 

A big thank you to everyone who attended the Athens Summit and helped make this event a success. We're more committed than ever to growing our presence in the MED market and driving success for our clients.

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