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From Insights to Implementation:
Weku's Expert-Led Marketing Cloud Personalization Workshop

Insights from Weku's Latest Workshop.

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At our core, we believe in the power of knowledge and are committed to the importance of learning & development each day.

We recently hosted a Personalization workshop for the Salesforce team of EMEA SMB Sales SE to share our extensive knowledge.

Led by Liran Weisman and Steve Goosen, our skilled Personalization experts, we set out to close the knowledge gap and delve into strategies for creating effective MCP demos on real client websites.


Amongst the topics we tackled:


  • Current developments in Marketing Cloud Personalization 

  • Running dynamic live demos across multiple websites using the

  • Salesforce interactions SDK launcher Chrome extension.

  • Overcoming the challenges of implementing MCP on

  • Single Page Application (SPA) websites.

  • Pinpointing the high-priority use cases clients focus on during implementation.

  • Crafting compelling user stories for MCP demos.

Such a workshop is an incredible opportunity to share straightforward, practical insights and promote deeper collaborations with our colleagues at Salesforce. 

We're inspired by the positive feedback and

are eager to host more engaging sessions very soon!

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