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Don't let the cookie crumble

"Know your audience" 🍪 Is it really the way the cookie crumbles?

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Weku's mission to stay at the forefront of cutting-edge technology and customer satisfaction was evident at the recent Salesforce event, "Delight Your Customers with CRM, Data, and AI," held in the vibrant city of Johannesburg on March 6th, 2024.

Representing our company with distinction was our COO, Chen Fleisher, who delivered an enriching session.

Chen dove headfirst into a crucial topic that resonates deeply with businesses worldwide: "Harnessing 1st Party Cookies for Activation, Personalization & Engagement."


In an era where customer experience reigns supreme, leveraging first-party data has become more critical than ever. Drawing from his wealth of real-world experiences, Chen illuminated the transformative power of 1st-party data in igniting customer activation and fostering genuine engagement.

Throughout the session, attendees were treated to insights gleaned from successful businesses that have mastered the art of harnessing 1st-party data. From personalized marketing campaigns to tailored customer experiences, Chen showcased how thriving enterprises utilize this data to deliver unparalleled value to their customers.

Chen covered the dynamic realms of AI and behavioral data-driven marketing, shedding light on how these innovative technologies can further enhance customer engagement and drive business growth. His forward-thinking approach and deep understanding of industry trends left attendees eager to implement these strategies within their own organizations.

The session wasn't just informative; it was actionable -  practical strategies and tips that they could immediately apply to their businesses. From implementing cookie-based activation techniques to leveraging AI for personalized recommendations, attendees left with a toolkit poised to propel them ahead of the competition.

At Weku, we understand the importance of staying ahead of the curve.

That's why events like these are invaluable opportunities for us to not only showcase our expertise but also learn from industry leaders and share insights with our clients. 

As we continue on our journey of innovation and excellence, we look forward to implementing the lessons learned at the event and continuing to deliver exceptional value to our clients. 

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