Spring is here! And so does Salesforce Marketing Cloud Spring ’23 Release. ☁️
As a Salesforce partner and experts for the Marketing Cloud Engagement tools, We would like to pick & mention 2 significant features:
WhatsApp Business Messaging - Direct Integration & Journey Builder
Experience the power of personalized customer service by leveraging WhatsApp and Genie Customer Data Cloud!
This feature offers direct integration with the WhatsApp Business Messaging Platform.
You can easily embed sign-ups to connect your Marketing Cloud and WhatsApp accounts in just a few clicks - saving you precious time onboarding and allowing you to engage with customers more quickly.
Leverage WhatsApp and Genie Customer Data Cloud to deliver automated experiences that are personalized to drive engagement and inspire action.
Create an impactful, personalized experience. Now you can easily deliver mobile-first messaging that helps customers discover and interact with your brand in more meaningful ways. Harness rich data to create automated conversations that drive engagement, promote brand loyalty, and convert prospects into customers.
Available for MC Corporate and Enterprise customers automatically upon purchase.
Take a deep dive into the full feature notes on this Salesforce page
Engagement: Journey Builder - History UI
Here we noted a significant development - Take your data analysis to the next level!
Forget sifting through tedious spreadsheets and digging through tabs to find the insights you need.
See how:
3 new visual dashboards for quick access to all your journey data & activities.
An interactive filtering & sorting tool, so you can easily customize data views to track the exact metrics that matter most.
Plus, now you can quickly export contact & journey data for easy surfacing of insights & sharing of learnings with your team & stakeholders.
Available for all editions that include Journey Builder.
All features to become generally available on February 13, 2023.
View all releases on Salesforce page