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Govern your Salesforce MC ecosystem

Updated: Jun 20, 2023

So, How do we define governance?

A structure of processes, procedures, and policies used to optimize the management of Marketing functions.

During our latest Weku Summit in South Africa held in March 2023, We discussed this relevant topic and shared our most valuable practices on leveraging this powerful method and adapting through dynamic market & economics.

A governance plan is key to a successful project.

It outlines how decisions are made, who makes them, and when they're made - all essential to keep your project on track. It ensures that all stakeholders are on the same page, roles and responsibilities are defined, and decision-making processes are clear.

As a project management tool, a governance plan also sets the timeline for decisions and helps to prevent delays.

Don't underestimate the power of a strong governance plan; It can make all the difference. Without it, you risk delays, overspending, and ultimately failure. With it, you set clear goals, ensure everyone is working together, and can easily measure success.


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