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Updated: Feb 13

Secured Identification journey for personal pension data

For businesses to run smoothly, you must treat customer information with the utmost respect and sensitivity.

Weku marketing solutions recently cooperated with Harel Insurance & Finance, one of the largest insurance firms in Israel, to integrate their secure identification process with Marketing Cloud Engagement.

Customers who receive pension-related emails with sensitive content from Harel via Marketing Cloud engagement system will now be asked to enter their ID number, which is validated in real-time by Harel's system, before being granted access to view confidential details on their personal information page.

With this new feature, we've been able to successfully interface the existing identification processes together with Marketing Cloud for added security.

The results are a true testament to what is possible with great execution:

More secure process to ensure efficient handling of customer information

Seamless process flow implementation with a user-friendly interface

Gain trust and confidence from the clients

Interfaced the Marketing Cloud mobile and email communications with external identification systems

This innovative process creates more streamlined communication for Harel's customers and is designed with ease and security in mind.

Thanks, Harel team - Maanit Lev Ran, Hadar Mor, Yoav Afick & Michal Lerman, for your significant teamwork and cooperation with another successful project.

secured journey

Updated: Feb 10

Available from this week.

With the recently Salesforce Marketing Cloud Engagement released update, triggering an API request when a file is uploaded to external locations such as Amazon S3, Azure Blob Storage, and Google Cloud Storage is now available. You can now instantly trigger file drop automation directly from your own sFTP locations.

If you're looking for ways to take advantage of this powerful feature, now's the time to start.

Read more at Salesforce page:

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