Starting February 2024, Google and Yahoo! are rolling out new requirements for email senders.
As a Marketing Cloud Engagement admin, it's vital to review your email sending configuration for continued inbox success.
🔧 Action Steps:
Authentication Best Practices
What's Required: Set up DKIM, SPF, and DMARC for all sending domains (SAP and Private Domains).
Check: Validate domains in Marketing Cloud Engagement under Admin > Account Settings > From Address Management. Use tools like https://aboutmy.email/ for compliance.
One-Click Opt Out
What's Needed: Ensure immediate, one-click unsubscribes starting June 1, 2024.
Check: Confirm default list-unsubscribe settings. Avoid redirects to custom landing pages. Test compliance with tools like https://aboutmy.email/.
Minimize Spam Complaints
What's Needed: Keep spam complaints below 0.10%.
Check: Review the last six months of sends. Adjust opt-in practices, use preference centers, and stop sending to unengaged segments.
Salesforce Guidance: Follow these steps to align with the new standards, safeguard your brand, and maintain high engagement rates. More information here.